If you really want to keep track of who is visiting your forum, and what items on the forum are most popular, you dont need to spend any money.
Google provides an amazing free tool called Google Analytics. It will track visitors arriving to your site, what link they followed to get there, and if they used a search engine, what keywords they used to find your content.
All of this is incredibly useful information if you plan on increasing traffic to your site. Some ISP's also provide the tool AWStats, but it's in my opinion not as streamlined. To each their own I guess.
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